Case Study
A Smartsheet-led operating model that centralized campaign intake, approvals, and reporting for a 20-person marketing team across four divisions.
20 members
Team size
100% of requests
SLA coverage
>50% faster
Approval speed
"With the support of Accienta, we built a Smartsheet solution that lets us track pending requests, route approvals, and alert teams to urgent items in real time."
Mauro, Creative Director, ALAT
The Engagement
Campaign requests were spread across email and chat, deadlines were unclear, and leadership lacked a reliable view of workload and SLA performance.
Accienta built a centralized Smartsheet workspace with standardized intake, automated approval routing, live dashboards, and rule-based SLA monitoring.
ALAT applied SLA coverage to all incoming requests, reduced approval turnaround by more than 50%, and cut decision delays from 2-3 days to within 24 hours.
Full Story
ALAT runs high-output marketing programs across Creative, PR, Digital, and BU Marketing. As campaign volume increased, the team needed an operating model that could keep pace with national-level delivery expectations.
Before the transformation, requests were coordinated across email, chat, and disconnected trackers. Leadership could not reliably see what was pending, what was blocked, or where SLA risk was building.
The core issue was not team capability, but execution consistency. Intake quality varied, deadlines were not standardized, and approval routing depended on manual follow-up.
Five weekly reports were being manually compiled across departments, often outdated by the time they reached decision-makers. This slowed prioritization and created avoidable operational friction.
Accienta and ALAT designed a centralized Smartsheet workspace that mirrors how the marketing function actually operates. A single intake model introduced mandatory deadlines, department tagging, and SLA logic at the point of request.
Rule-based workflows routed requests directly to the right executive owner, while automated alerts surfaced urgent or overdue items immediately. Department and CMO dashboards replaced delayed status compilation with live operating visibility.
The new model shifted ALAT from reactive coordination to SLA-driven execution. Every request entered with clear ownership and tracking, which improved accountability across teams.
Approval turnaround improved by more than 50 percent, and decisions that previously took two to three days were often completed within 24 hours. Leadership now manages campaigns through live dashboards rather than periodic check-ins.
Accienta combined platform delivery with embedded enablement, translating ALAT's real workflows into a usable system from day one. Department-specific onboarding helped teams adopt quickly without process disruption.
The implementation also created a scalable foundation for future workstreams. ALAT can extend the same operating backbone to new campaign and event workflows without rebuilding execution from scratch.
Sector Context
When campaign demand rises across multiple business units, delivery speed depends on structured intake, clear ownership, and real-time leadership visibility.
Every request now enters with clear deadlines and SLA classification, giving teams immediate visibility into priority and risk.
Automated routing moved approvals to the right decision-makers instantly, reducing delay and improving campaign momentum.
Department heads and the CMO now operate from live dashboards instead of manual weekly report consolidation.
A structured campaign workspace supports current delivery needs and future expansion without process rework.
Next Step
Discuss your operating priorities and identify the right delivery path for your teams.